About

I’m an online business strategist, mentor, innovator, speaker and tech expert

l specialise in the digital arena, implementing strategic initiatives across technology streams in order to drive business success. I am also experienced in digital marketing automation and recognising untapped sources of commercial growth in order to take a larger, more profitable slice of the relevant market.

Woah… what does that mean?

Well, basically l grow businesses like yours using technology and digital marketing as my tools. To make it even more interesting, l look for opportunities for growth that doesn’t always sit in my areas of specialism but l do connect you with businesses and individuals that can assist, l’m nice like that!

I’m originally from the south of the UK, a lovely placed called Wimborne in Dorset. It was there that l built computers for people and fell in love with the internet. Our house was one of the first to receive the internet (if you could call it that back then), in the local area. I still remember the tone sounds of my dial-up modem while l was waiting to connect to the glorious internet and start “surfing”. This became a passion that formed my first business, a website development company, when I was just 15 years old.

Fast-forward a few years, l’ve launched, founded and co-founded 7 businesses across two continents in the last two decades. They have all been in different markets with very different target audiences. Using my strategic and analytical mind allowed me to launch and grow these businesses to the point of successfully exiting.

More importantly, l’ve found my new home in Australia that is filled with love, laughter and a lot of giggles thanks to my 2 beautiful little girls and my amazing wife. Out of everything that l’ve achieved in my life to date, having this awesome little Humble family is certainly my greatest!

I’m a glass-half full, lego loving, honest kind of guy. I love building and growing businesses.

So now you know a little about me, but if you want to check out my professional background in a little more detail then best visit my LinkedIn profile.

Get to know me further...

1. I LOVE MY JOB BECAUSE:

I enjoy seeing others achieve success

2. SOMEDAY I WANT TO:

Travel on a submarine

3. FAVOURITE DRINK:

Superfood boosted smoothie

4. MY IDEAL WEEKEND:

Going for a surf and having breakfast at a cafe with my family

5. MY BIGGEST FEAR:

Not living life to the fullest

6. CAN’T YOU LIVE WITHOUT:

The internet - the longest I went without was a week for my honeymoon in a remote location

7. GUILTY PLEASURE:

Waffles with coconut ice cream and Pana chocolate

8. WHAT I WANTED TO BE WHEN I WAS A KID:

An electrical engineer until I realised that they spend most of their time troubleshooting problems

9. MY PROUDEST ACCOMPLISHMENT:

Making my little girls laugh for their first time

10. IF I COULD MEET ANYONE (DEAD OR ALIVE):

Randy Pausch or Dan Millman - both wrote great books

11. ADVICE I WOULD GIVE TO MY YOUNGER SELF:

Everything always has a way of working itself out

12. SOMETHING ON MY BUCKET LIST:

See Earth from space

Timeline of my story

1999

Built my first website for the local event and nightlife industry and grew it for 3 years before selling it to a DJ company in Poland.

Launched my web design agency helping local businesses “get online” ahead of their competitors.

2005

Graduated university and got offered a technical director position in the photography industry.

l managed over 10 photographers who took photos for the high-end London nightclubs and events. Some highlights were working with Moët & Chandon, Lamborghini and Nokia, as well as meeting Mischa Barton, Paris Hilton and having drinks with the founder of eBay.

2007

Worked as a website manager for a company pioneering transport management via digital technology in the UK.

I managed multiple websites, growing their traffic and usage using digital and marketing strategies l developed.

2010

Together, we started a full service digital agency that would service clients globally and win awards.

2012

Moved to Australia and started my own business building websites.

Using my international knowledge, l targeted the tourism industry and quickly landed some large clients.

As the business grew l contracted a local, talented graphic designer who would become my wife.

2016

After selling our agency l work with Foot Matters to grow their FMTV platform as well as the internationally renowned Living Valley Health Retreat as l took a deep dive into my passion for healthy living.

2018

I spent a few years focusing on helping a number of businesses successfully grow in the technology, wellness and creative industries globally.

2019

Bought the digital agency – made neat.

I currently work with 19 team members across a wide range of countries and cultures.

And so the story continues…

My credentials

25+ years creative and digital industry experience
Business coach and consultant, 2010 – Current
Made Neat, Managing Director 2019 – Current
Guest Lecturer – Design, marketing and business, University of the Sunshine Coast 2013 – 2017
Community Digital Champion, Queensland Government 2016 – 2018
Bachelor of Arts (Honours) – Interactive Media Management, University of Portsmouth 2002 – 2005
Bachelor of Arts (Honours) – Interactive Media Management, University of Portsmouth 2002 – 2005
Bachelor of Arts (Honours) – Interactive Media Management, University of Portsmouth 2002 – 2005
Bachelor of Arts (Honours) – Interactive Media Management, University of Portsmouth 2002 – 2005

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